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Designing & Producing a Product Line

May 9, 2013, 6:30-8pm
NEW LOCATION, Financial District Manhattan (address will be emailed when you register).

Are you a designer or design savvy person who constantly has ideas for new products?  Have you thought, "if I could get this made, I know people would buy it"?

Learn how to take your design career to the next level and launch your own product line. 

Topics will include:

- deciding what product to take the plunge with
- scoping out the competition and doing your due diligence
- creating a business plan and setting goals
- sourcing your product domestically and overseas
- selling - retail, wholesale, to the trade, licensing and more
- pricing your product
- getting press and generating buzz
- growing your business and adding to your line

Host Jessica Ahnert Davis is founder of Nest Studio and The Eagle's Nest blog. Jess manages a career as an interior and product designer, and, in her spare time, raises her infant son Bryan and her nearly-adult husband, Scott. Honored as one of Boutique Design's 2011 "Up and Coming Interior Designers", she launched her own line of hardware (cabinet handles, knobs and pulls) in 2012, with plans to release more lines in the coming year.

Jess describes herself as a 'design geek' who started young, forcing her parents to buy home design plan magazines and submitting backyard landscape designs to Southern Living as a child (to no acclaim). She graduated from Princeton with a Bachelor of Arts in Art History and received her Master's Degree in Interior Design from The New England School of Art and Design at Suffolk University, with a stint in-between as a producer on Bob Vila's "Home Again".  As a member of Wilson Associates' New York and LA offices for 8 years Jessica focused primarily on international high-end hospitality projects.  In 2012 she took the leap and launched her own business, Nest Studio focusing on her hardware line, blog and unique residential and commercial projects in the New York and New Jersey Area.

Having grown up in both Hong Kong and Dallas and subsequently lived in New Jersey, Boston, Brooklyn and Los Angeles, Jess draws from a wide range of design inspiration - if something creates drama, adds texture, feels local, provides quiet sophistication, and occasionally sparkles, it will likely be dear to her heart.

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Designing & Producing a Product Line

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